Website & AI help since 2000

Hi, I’m Matt.
Let’s make what’s next.

Is your website slow, hard to update or invisible to AI search? I’ve been building for the web for 25 years. I’ll show you what’s holding it back, and how to fix it yourself.

Work with me Watch my videos

A conversation is a good place to start. 20 minutes. Let’s talk.

Good People

More possibility.

Matt Knighton

Founder, MRK WP

Watch it or read it. Learn it either way.

4:31

Apr 2026 · 38 views

Using Gemini Nano Banana to Match a colour profile without degredation.

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How to Display Multiple Sidebars with Kadence Elements

WordPress & AI

6 min read

Mar 2025

How to Display Multiple Sidebars with Kadence Elements

Learn how to create and manage multiple sidebars in WordPress with Kadence Elements. This guide shows you how to control sidebar content, target specific user groups and devices, and improve user experience.

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The newest of 120 videos and 152 articles on WordPress and AI. I write up and film what I learn, so you can try it on your own site.

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Brands I’ve worked with

Since 2000. Some names you’ll know.

Most of these brands worked with MRK WP directly. Others came earlier, when I worked as a contractor or inside larger agency teams. Every project taught me something I still bring to yours.

Human expertise. Amplified by AI.

Your knowledge is the starting point.

Develop the website you own.

A stronger foundation. Still yours. You never lose control of your data, brand identity, or customer platform.

Make your knowledge discoverable.

Help people and AI find your expertise. Organise your site into structured knowledge engines can quote and understand.

Build skills that stay with you.

Practical tools. Lasting confidence. Workflows and habits designed for your internal team to run seamlessly.

A human behind the technology

The best technology gives you
more room to be human.

I’m Matt Knighton, founder of MRK WP. I teach, build, and advise at the intersection of WordPress and AI, helping people turn big changes into practical next steps.

Your experience is valuable. Your website should make it easy to find, understand, and share. That’s where we start.

A little more about me

Matt Knighton

A better foundation

The web moved on. Your website can, too.

People are finding answers in new places. Make your website the clear, authoritative source behind those answers.

Performance

Before · The old waySlow pages. More plugins. More upkeep.

After · AI-readyA leaner, faster engine. Less maintenance. More momentum.

Discovery

Before · The old wayContent waiting to be found. A brochure in a world of answers.

After · AI-readyA structured source of truth. Expertise AI engines can understand.

Reach

Before · The old wayDisconnected channels. More work for every new post.

After · AI-readyOne connected content system. Your voice, reaching the right people.

↳ That’s generative engine optimisation. I structure your expertise so tools like ChatGPT, Perplexity, and Gemini can better understand your business.

How we work together

The site you have. The engine you need.

From your expertise to a team in control.

Active Workflow

Work with me ↗

Step 01 / Capture

Start with what makes you, you.

I audit your site, get clear on your audience, and capture the knowledge and voice that make your business worth listening to.

Your voice, made clear.

01 Audience

02 Expertise

03 Point of view

Your audience, your voice, a clear action plan.

Step 02 / Optimise

Less friction. More intelligence.

I remove plugin bloat, improve performance, and structure your content into a knowledge repository AI engines can understand and reference.

A stronger system, from the inside out

Fast Foundation: Stripped of bloat, rapid loading.

Structured Knowledge: Formatted for AI discovery.

A faster site. An authoritative source of truth.

Step 03 / Equip

Built for your team. Ready for your audience.

I create practical workflows and train your team to run them: from D2C video shorts to B2B thought leadership.

One idea. A connected workflow.

Video Shorts: Made for your buyers.

Thought Leadership: Written in your voice.

Your website stays yours. Your team knows what to do next.

Kind words

Trusted by the people I work with.

Our trusted WordPress Expert in APAC
Matthew is an exceptional developer and a trusted advisor on all things WordPress. Whether helping us with our APAC websites, our partner network of websites or comprehensive WordPress security, his work for Vistage has been invaluable.
James Deveson
Chief Information Officer at Vistage Worldwide, San Diego, California, United States
Matt and the team were able to create a website that represents our church well. The technical solutions that have been implemented really helped us connect with members and donors. We are very grateful for all of their hard work on this project!
Daniel Taylor
Senior Pastor at Colour City Church, Orange NSW
I needed someone who could help me with the technical side of things, and I came across Matt. He’s so knowledgeable! Matt is the perfect fit to help me deliver and win client pitches. He has insights that really get results!
Owen Matheson
Director at Aligned Equity
All the team here are so impressed with the results that the website has been getting us. It has really boosted our sales.
Brittney White
Marketing Manager at Advance Global, Parkes NSW
Matt is a veteran WordPress developer and SEO Master who knows his technology inside and out. You’ll get expert help and insights from Matt throughout your project’s lifecycle. I often refer to him as the Wizard of Oz to our clients and partners.
David Bolton
CEO at i3Media, San Antonio Texas
Matt and the team enabled our agency to talk tech and ensure our clients can trust our WordPress skillset. I can pitch WordPress to any client with confidence knowing I have this great team backing me up every step of the way.
Chris Sherlock
Director at Sherlock Creative, Sydney NSW